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MKT 342: Marketing Research

Sign Up for QuestionPro

QuestionPro is an online survey design tool with premium features provided to students, faculty, and staff at Spalding University for free through an institutional license.

QuestionPro University Signup Portal

To sign up for a university sponsored account:

1. Go to

2. Select "Spalding University" as your university

3. Select "Get Started" 

4. Enter your Spalding email address and personal information

Creating a Survey

Adding Questions

Once you have added a question to your workspace, there are several ways to customize your survey: 

  • Add or remove an option
  • Make a question required
  • Edit the settings of the question to change the format or appearance
  • Copy question to reusable library
  • Reorder or delete questions
  • Insert a page break or line separator

You can also include an intro, footer, or thank you page to your survey. 

QuestionPro Logic

Question logic creates rules for how a user will progress through a survey, such as showing follow up questions based on previous answers. 

Select the "logic" setting of a question to set parameters. 

In the example below: 

  • If a user answers "How satisfied are you with our service?" with "Extremely Unsatisfied"
  • Then...the next page of the survey will ask "How can we improve"? 

Question Pro Skip Logic

The same feature can be used to show or hide questions if certain criteria are met based on previous responses or jump to another question based on a score value, quota, or recommendation. 

Editing Multiple Questions

Under "tools," switch to "Compact View" to edit, order, or validate questions by selecting each question. 

Question Pro Compact View

Preview Responses and Generate Friendly URL

You can also Preview your survey at any point along the way, and edit the URL link for your survey to something user-friendly and easy to remember/advertise (e.g. 

QuestonPro URL edit and Preview option.

Additional Features

Within the survey window you can also: 

  • Edit > Interface - Change the appearance by color, layout, or CSS
  • Send > via email, social media, or generate an embed code
  • Reports > Generate reports on responses
  • Mobile > Preview the survey as seen on mobile, tablet, or desktop devices

Analyzing Your Results

The Reports Dashboard is a visual display of responses to your survey. Dashboard gives you the statistic of your survey like Viewed, Started, Completed and Drop Outs counts. You can add up to 5 filters to narrow your report to specific questions. 

To access the Dashboard, go to: Login >> Surveys >> Reports >> Dashboard

Survey Software Help Image


To access 
Infographic Reports, go to: Login » Surveys » Reports » Dashboard » InfoGraphicInfographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly that can also be customized to your needs. 

Survey Software Help Image