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MKT 240: Principles of Marketing

Instructor: M. Reiss

APA Citation Overview

American Psychological Association (APA) Style is an editorial style, or rules that a publisher uses to ensure consistent presentation of written material. Citing your sources in APA style gives credit to the works of others and helps your readers go back and find the information you present. 

  • Basic APA components:  Author. (Year of publication). Title. Publisher.
  • APA is typically used for social or behavioral sciences writing. 
  • The key attribute of APA is the date of publication is closer to the beginning of the citation, since researchers often publish their work year after year, and there are often several articles attributed to the same author over period of time.

For more in-depth information about APA Style, you can check out the following resources:

See below for an interactive tutorial on APA citation and a sample paper formatted in APA style.

Citing Reports and Statistics

For your SMA, you will be citing specialized industry and market reports, as well as data and statistics. These types of sources are not always found in APA style guides, but can be formatted correctly as follows. 

Industry and Market Reports

Author or Creator. (Year, Month if available). Title of report. Retrieved Date from Database.

Example: Statista. (2017). Manufacturing: Machinery in the U.S. 2017. Retrieved August 25, 2017 from Statista database. 


Author or Creator. (Date of publication). Title. In Database. Retrieved date, from website URL. 

Example: eMarketer. (n.d.). Number of social media users worldwide from 2010 to 2021 (in billions). In Statista - The Statistics Portal. Retrieved August 25, 2017, from